Wegmans East Avenue Grocery Run

17th Annual Wegmans East Avenue Grocery Run 1K/5K/10K November 7, 2026

Walk or run with us in-person or virtually to benefit local food pantries! You’ll feel great knowing your registration fee will go directly to Rochester-area organizations providing food, hope and dignity for hungry people. Thanks to our generous sponsors, donors and volunteers, the 2025 Grocery Run raised more than $110,000 for Rochester-area food pantries. We hope to do even better this year, so please join us to make a difference!

Register by midnight on October 6th to receive your preferred size, super-soft performance-fabric race T-shirt.

 

Schedule

8:30am 5K and 10K start

9:40am 1K start

9:55am (ish) Boogie for Broccoli start. This is a free 50 yard run with the Grocery Guy for our littlest hunger fighters

Virtual participants can choose any distance to run, bike, walk or stroll and complete their event anytime, anywhere by race day. 

 

5K Run or Walk

Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park with amazing views of the Genesee River and Downtown Rochester!

Cash prizes for 1st, 2nd, 3rd place and master's winners, M/F/NB (must complete 5K in 22 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details.

10K Run

Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park. Continues on through the University of Rochester campus and across the pedestrian bridge to return on the other side of the Genesee River. Participants must be able to finish within 90 minutes in order to re-open streets to traffic. 

Cash prizes for 1st, 2nd, 3rd place and master's winners M/F/NB (must complete 10K in 44 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details.

1K Run or Walk

Run or walk along scenic East Avenue.

Boogie for Broccoli

Little ones line up on East Ave to chase the Grocery Guy over the finish line in this free dash.

Men, Women and Non-Binary 
(Must complete 5K in 22 minutes or 10K in 44 minutes)

1st place- $200
2nd place- $150
3rd place- $100
Masters- $75

Cash prizes will be available at the awards table beginning at 9:00 for the 5k and 9:15 for the 10k.

 

Age Group Awards

5K: 1st, 2nd & 3rd
14 and under, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, 65-69, 70-74, 
75-79, 80-84, 85 and over.

10K: 1st, 2nd & 3rd
14 and under, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, 65-69, 70-74, 
75-79, 80-84, 85 and over.

Age group prizes will be available at the awards table after the race or at Rochester Running Co. by about noon on race day and for one week following the race.   

Boogie for Broccoli (9:25am):

For our littlest runners, on the last 50 yards of the course with Grocery Guy and Gal!

 

1K Course (9:10am):

Runs out and back from start/finish to Alexander St.

 

5K Course (8am) 

Maps are subject to change

 

10K Course (8am):

Maps are subject to change

NOTE: We strongly encourage packet pick-up on Thursday and Friday to avoid the lines Saturday

Packet Pick-Up Hours: Thursday, October 30 and Friday, October 31 from 11am to 7pm

Rochester Running Co.
1387 Mt Hope Ave
Rochester, NY 14620
(in College Town, tons of free parking in lot behind building or in garage)

Or race day pick-up onsite starting at 6:45 am.

Parking - NEW EXPANDED PARKING OPTIONS THIS YEAR!

While we have tried to secure lots of parking, carpooling is recommended whenever possible!

EARLY BIRD LOTS - Open for entry from 6:30-7:30am (depart by 10:00am). If you are still enroute to the race at 7:30am, please DO NOT try to park at any of these lots, but rather go directly to one of the primary lots.

• Incarnate Word Lutheran Church (access from Goodman, south of East Ave)
• NEW! - Chatterbox Club at 25 North Goodman
• NEW! - Strong-Todd House at 693 East Avenue (access from Oxford, south of East Ave) 
  Rochester Museum and Science Center (access from Oxford, south of East Ave; park in lot behind Planetarium only)
• NEW! - Wellington Steele at 720 East Avenue (access from Oxford, north of East Ave

PRIMARY LOTS - Open from 6:30-10:00am (depart by 10:00am)

• Memorial Art Gallery (access from Goodman, Prince, and University)
• 7 Prince St (access from University)
• 15 Prince St  (access from University)

Parking in other business lots is at your own risk.  

Play it safe; leave your valuables at home and lock your car!

Check back later for 2025 sponsors!

 

2024 info:

These generous businesses have donated food to make our post-race party extra special!

 

Java’s Cafe 

Macarollin 

Soho Bagels & Cafe 

Frito Lay 

Alto Ego Bakery

Cheesy Eddie’s

Debbie Fedele’s Sweets & Specialties

Dibella’s Subs

DiPaolo’s Bakery

Get Caked!

Goodness Cakes

Hedonist Artisan Chocolates

Jackson's Barker

Leo’s Bakery & Deli

Mark’s Pizzeria

Maggie's Sweet Shoppe and Bakery

Malek’s Bakery

Nathan’s Soup & Salad

Nothing Bundt Cakes

Phillip/s European

Restaurant Depot

Rochester NY Wedding Cakes

Savoia Pastry Shoppe

Scratch Bakeshop

Sweet Jude’s 

Wickham Farms

 

The Wegmans East Avenue Grocery Run provides funds to Rochester-area food pantries and emergency meal programs. These organizations are invited to participate in our event and receive funds, by recruiting a team of supporters to register for our event. Our event website also provides a fundraising platform for these hunger programs. For more information about how to participate, reach out to Ellen Rye at ryeellen1@gmail.com.

 

• A Meal & More Inc.
• Asbury Community Outreach Center
• Brockport Food Pantry
• Cameron Community Ministries
• Charles Settlement House
• Church of Love Faith Center
• Community Place of Greater Rochester
• Cornerstone Presbyterian Church
• Dimitri House
• East High
• First Presbyterian Church of Chili
• Foodlink
• Gates Presbyterian Church
• Greece Ecumenical Food Shelf
• Helio Health Foundation
• House of Mercy
• Irondequoit Community Cupboard
• Irondequoit Presbyterian Church
• Joseph's Place
• Loop Ministries
• Marion Food Pantry
• Messiah Lutheran Church
• Penfield Ecumenical Food Shelf
• Penfield HOPE
• Pittsford Food Cupboard
• RF Mission
• RIT FoodShare
• Rochester Deaf Kitchen
• Schroeder Families in Need
• Set Free Pantry
• St. Andrews Food Cupboard
• St. Peter's Kitchen
• St. Thomas Episcopal Church
• The People’s Pantry
• Third Presbyterian Church Hunger Ministry
• Trinity Emmanuel Presbyterian Church
• UR Medicine Food Pantry
• Victor Farmington Food Cupboard
• Webster HOPE
• Willow Domestic Violence Center

1K Run/Walk: T-Shirt

5K Run/Walk: T-Shirt

Virtual East Avenue Grocery Run/Walk: T-Shirt

10K Run: T-Shirt